The 10 Best Free Social Marketing Tools for 2024
Social marketing can be a game-changer for businesses and personal brands alike. Leveraging the right tools can help streamline content creation, audience engagement, analytics, and more—all without breaking the bank. Below, we’ve rounded up the best free social marketing tools available for 2024 to boost your social media strategy.
01
Canva
A favorite among marketers, Canva offers free templates and design tools to create eye-catching visuals for social media. From Instagram posts to infographics, this tool is perfect for beginners and professionals alike.
Key Features:
Social media-specific dimensions
Thousands of free templates
Drag-and-drop interface
Team collaboration options
02
Buffer
Buffer provides an intuitive platform for scheduling and managing your posts across multiple social media accounts.
Key Features:
User-friendly dashboard
Free plan for up to three social accounts
Post-scheduling and analytics
Link shortening and tracking
03
Hootsuite
Hootsuite remains a popular choice for social media management, offering a free version that covers essential functions.
Key Features:
Access to learning resources for digital marketing
Manage two social accounts
Schedule up to five posts at a time
Streamlined interface
04
Google Analytics
For understanding how your audience interacts with your website, Google Analytics is a must-have. It integrates seamlessly with your social campaigns to track the traffic driven by your efforts.
Key Features:
Integration with Google Ads
In-depth traffic analytics
Audience demographics and behavior data
Customizable reports
05
SocialBee
SocialBee’s free version is excellent for content scheduling, ensuring you post consistently across platforms.
Key Features:
Integration with major social platforms
Post scheduling
Evergreen content categories
Content analytics
06
Buzz Sumo
BuzzSumo is a powerful tool for content discovery, helping you identify trending topics and what resonates with your audience.
Key Features:
Free daily searches
Analyze top-performing content
Keyword research
Competitor insights
07
Later
Ideal for visual platforms like Instagram, Later simplifies planning and scheduling image-heavy campaigns.
Key Features:
Analytics for post performance
Free for one social profile
Visual content calendar
Linkin.bio for driving traffic
08
Mailchimp
For email marketing that complements your social campaigns, Mailchimp’s free tier is a robust choice.
Key Features:
Integration with social channels
Up to 500 contacts
Basic email templates
Audience segmentation
09
HubSpot
HubSpot provides an all-in-one solution for email marketing, CRM, and social media management.
Key Features:
Lead capture forms and pop-ups
Social post scheduling
Built-in CRM
Basic reporting
10
Answer the Public
AnswerThePublic helps uncover trending questions and keywords your audience is curious about, making it an excellent tool for content ideation.
Key Features:
Free search queries daily
Visual keyword data
Content inspiration
Real-time trends
Social media marketing doesn’t have to be expensive to be effective. These free tools cater to a variety of needs, from scheduling and analytics to content creation and audience research. Experiment with these tools to find the ones that best align with your goals and elevate your marketing efforts in 2024.
